playfirst diner dash flo on the go won't stay on

Right now, PlayFirst is giving special attention to the iPad, Facebook, and iPhone. Whether this game takes off and spawns its own spinoffs is yet to be determined. The company has launched its chocolate-factory game, Chocolatier, on Facebook. And that’s why Baker is also investing in other key brands. At some point, though, the concept has to run out of gas. If game developer Rovio, the maker of Angry Birds, adopted the same strategy of milking its hit franchise, then you would probably see a bunch of games such as Angry Rabbits or Angry Beavers.

In addition to relaunching on the iPhone, the teams also decided to turn Flo, who is an independent-minded former Wall Street worker who quit her job to start a diner, into more of a character.The company has introduced an adventure game dubbed Avenue Flo.

When the games were relaunched, they went straight to the top 10. She pulled the teams together to focus on higher-quality games. When she came aboard as CEO (taking over from founder John Welch) in early 2009, Baker said the company wasn’t doing very well with its expansions onto the iPhone. But Baker says the company isn’t simply shooting with a shotgun. And among game players, social networking and social gaming are stealing time away from traditional video games.įor PlayFirst, that means there are a lot of places that it can put Diner Dash. Among game players aged 18 – 34, about 80 percent play casual games regularly, and 80 percent say they enjoy playing games more than watching movies, listening to music, and reading books, newspapers, or magazines. One out of three plays games regularly on social networks, smartphones, or computers. Magid Associates and being released today, shows that two thirds of American adults play some type of digital game. PlayFirst’s own research, conducted with market research firm Frank N. And because PlayFirst has this unique property, it can afford to take on a strategy that a lot of companies only dream about: getting the game on just about every game platform that exists. At that level, the game is chasing titles such as Grand Theft Auto and Tetris.

7 in the top-selling games of all time, based on data collected by market researcher Interpret. Wherever Diner Dash goes, it stays in the top ranks. But a franchise can be extended even further, moving across different platforms and on to related games.” “This has gone from a game to a brand to a franchise,” said Mari Baker (pictured at top), chief executive of PlayFirst, in an interview.

Playfirst diner dash flo on the go won't stay on